Spring Update: You can now download any of our technical materials for FREE!

Shop

Pork: Marketing Alternatives

FREE

This publication suggests that sustainable hog producers consider alternative marketing approaches for their pork. Sustainable hog producers are creating products that many consumers cant find in their grocery stores, but want to buy. Consumers perceive sustainably raised pork to be healthier to eat. They are willing to pay hog producers more for raising pigs in a manner that is humane, helps sustain family farms, and is more environmentally friendly than conventional production methods. Direct marketing and niche markets are among the alternative marketing strategies discussed. Legal considerations, labels, trademarks, processing regulations, and obstacles are addressed. Sources of additional information are also provided.



+ Want a Hard Copy?

Please send an email to pubs@ncat.org with your request.
Be sure to include your preferred mailing address.

Orders are shipped via USPS.
Shipping and handling charges will depend on the size of your order. Thank you!