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Direct Marketing Lamb: A Pathway
Loading your lambs up and hauling them to the sale ring is one way to market four seasons of devoted labor. It could, however, be debated whether you are really marketing at all – after all, you’re simply choosing a date and delivering your lambs to the sale ring on that day. Often, that date is determined not by market savvy, but by when you happen to run out of pasture. With today’s uncertain lamb markets, you may have no inkling of what lamb prices will be by the time your lambs are ready to sell. With this comes the frustration of trying to meet your financial obligations.