North Dakota Rancher Marketing Beef Through Convenience Stores
|Related ATTRA Publication:
Direct Marketing Lamb: A Pathway
A feature in The Prairie Star describes how North Dakota rancher Lacey Block is direct-marketing beef through Rancher’s Rebellion Beef Company, LLC, in North and South Dakota convenience stores and gas stations. Block describes navigating the regulations and paperwork for starting the business that supplies steaks, roasts, ribs, brisket, and ground beef from her own family’s ranch as well as neighboring ranchers. She located narrow coolers in local stores to avoid the markup that chain stores would charge. The business launched in February, just when demand for local beef increased.